Pinnacle Advanced Primary Care is reshaping healthcare for small businesses through the Direct Primary Care model — a subscription-based approach that puts the family doctor back at the center of your team's wellbeing, with no co-pays, deductibles, or surprise medical bills. Travis Bockenstedt, President and Chief Experience Officer at Pinnacle, shares how DPC eliminates the insurance middleman, addresses the looming shortage of 50,000 primary care physicians, and delivers real, usable benefits to employees. For Colorado Springs business owners, the takeaway is clear: affordable, accessible primary care is no longer out of reach — and neither is a medical office interior design strategy that grows with your practice.
📍 Discover why businesses across Colorado are turning to DPC at pinnacleapc.com.
[Randi Lynn Johnson]: Hey everybody, I am Randi Lynn Johnson here at Pasley Commercial Interiors, on our podcast designed to help your business grow. With me I have our founder and design principal, Robin Pasley, and this week we are super excited to have Travis Bockenstedt, the President and Chief Experience Officer at Pinnacle Advanced Primary Care. Today we're going to unpack the idea of direct primary care and how it can really help small businesses and individuals. Let's get to it. Welcome to Designed to Help Your Business Grow with Pasley Commercial Interiors.
[Travis Bockenstedt]: I've been with Pinnacle for three years now, and it has been a wild, fun ride. You guys have been part of it, and it's been a real journey. What it shows is that there's a need for true healthcare reform, that business owners are hungry for something different, and that we need to get away from the status quo. We have to stop feeding the beast. That's been the remarkable part of this journey.
[Randi Lynn Johnson]: I love everything you said. You are some of our favorite people — and you're clients! Robin, do you want to mention that?
[Robin Pasley]: Absolutely. We got to work with you guys on your very first location on the south side of town on Cheyenne Mountain Boulevard back in 2021. I remember you saying you were hoping to expand to a second location in five years — and then a year and a half later I got a phone call saying you were ready to expand. Just like you said, business owners were so hungry for an option that you simply couldn't contain it, which is so exciting. So now we're working on your third location, and we're thrilled to be working with you again. One of my favorite parts of this relationship is that I genuinely feel like I'm a part of your team — not only because we get to collaborate on new projects, but because I so believe in the DPC model. It's actually what we use for our own company's healthcare. Every time I'm sitting with a new business owner, it's one of the questions I ask, because we like to bring more value than just design. We love connecting people to great people. So when we're meeting business owners, we always ask: what are you doing for healthcare for your team? Because we think it's fantastic.
[Randi Lynn Johnson]: So tell us about DPC.
[Travis Bockenstedt]: For everyone listening, I want you to unbox your mind from insurance and healthcare — because somehow we've mixed the two together. Your health insurance company is not delivering the healthcare. They've created a really warped payment model that takes the actual cost of care, marks it up thousands of percent, and then gives you a fake discount with your insurance card. With Pinnacle, we are solving the primary care and family medical shortage problem that we have in the United States. Think about it: how many physicians would truly love seeing 30 patients a day, spending just seven minutes with each of them, and then being buried in their medical charts? Because in insurance-based practices, if it's not documented, you don't get paid. If you're talking about your elbow, there's a code for that. There are 69,000 codes just to get paid — it's a lot.
Family physicians are experiencing what we call moral injury. They want to take great care of their patients, but they simply don't have the time. We're going to face a shortage of 50,000 primary care physicians in the next decade if we don't do something. That's where the direct primary care model comes in. First and foremost, it changes the payer relationship. Just like it sounds, you direct your dollars straight to your doctor. The money you invest in our practice comes directly to us, which allows us to deliver really affordable, subsidized care. The DPC movement has been growing steadily over the last decade. Think of it like the Netflix of healthcare — or your YouTube TV subscription. We are part of the subscription economy, and with that comes unlimited access to our clinic, with no co-pays, deductibles, or office visit fees. What we're really doing is putting the family doctor back at the center of your business, and some remarkable things happen when we do that.
[Randi Lynn Johnson]: This podcast is primarily for small business owners, so we want to help them wherever we can — whether it's with medical office interior design or beyond. What kinds of problems do you solve for small business owners?
[Travis Bockenstedt]: The number one problem we solve is that employee who came to work suffering through something, but is so afraid of the co-pay, the deductible, or a surprise medical bill — and who most likely doesn't even have a primary care physician. So they end up in the ER or urgent care for their everyday health and wellness needs. For a business owner, the real value proposition is going to bed at night knowing you've provided an actual, meaningful benefit that your team can use. And speaking of real value — Robin came up to me right before this interview and showed me a little countertop sample. Most people would say let's tear everything out and start over, but you honestly can't tell what the team has reused and repurposed. That is huge, because cashflow is king — for us and for any small business.
That said, Robin and the team have held us accountable. When we wanted to bring other elements into the clinic, they'd say, "Wait — let's have a conversation first. We want to make sure it's on brand." Knowing they have your best interest in mind, that they're not just there to drain your bank account but to offer true value — that matters. Our people regularly comment on how much they love our clinical spaces, and having a consistent brand experience from clinic to clinic is really key in building a strong spatial branding identity. I've been in sterile, generic environments where the company culture just doesn't feel the same — you feel like you're on an island. I'm genuinely excited for Dr. Miranda and her team to finally feel at home in our space, and it's you guys making that happen. So for all the business owners listening: you can trust this team to do the right thing for your business. They will work with you, get creative, and find ways to make things work — including your budget.
[Randi Lynn Johnson]: I think sometimes when people look at construction, branding, or building out a commercial space, they assume it's a massive undertaking. But you mentioned being able to do it in phases. What does that actually look like? How is it attainable?
[Robin Pasley]: It always starts with a master plan. We ask: what are we going to accomplish? What are your big dreams? Let's put them all on paper — and yes, sometimes that number is too big. So we either scale back entirely, or we break it into phases that grow with your company. As your business grows and cashflow comes in, you can afford to tackle the next piece. A great example is countertop change-outs. We can get a clinic open and running with fully functional countertops that may not be perfectly on brand yet. We'll put that into phase two. Once everything is running and cashflow is healthy, we can come in over a weekend and swap them out. The same goes for branding elements — let's get your main backdrop set first, and plan the rest for phase two. That approach is part of why starting with design early saves time and money — and it's just good business sense.
[Randi Lynn Johnson]: Travis, thank you so much for taking time out of your day. You are out there changing the world — or at the very least, the healthcare system — and that is a huge step in the right direction. We really appreciate you being on. And if you're out there without healthcare coverage and you're looking for something better, where can people find you?
[Travis Bockenstedt]: Go to PinnacleAPC.com, or just Google us and we'll come right up. We're here in the Springs and we serve people from Pueblo to Denver. We've got room for you — come join us!
[Randi Lynn Johnson]: We love it. Thanks so much!
[Robin Pasley]: In an increasingly competitive market, using interior design as a strategic growth tool can make all the difference — not just in surviving, but in thriving.
[Randi Lynn Johnson]: Pasley Commercial Interiors: designed to help your business grow.
PASLEY COMMERCIAL INTERIORS is Colorado's trusted partner for growth-focused commercial interior design. As a woman-owned, NCIDQ-certified firm based in Colorado Springs, we blend spatial branding, client experience design, and turnkey interior solutions that help businesses make powerful first impressions and win their ideal clients. Our direct-to-manufacturer dealership simplifies the commercial furniture procurement process — reducing costs, cutting lead times, and delivering measurable ROI for every client. With deep expertise in workspace strategy, branded environment design, and commercial space planning, we transform business identities into client-converting spaces that inspire loyalty and drive revenue. From boutique and medical aesthetics buildouts to hospitality, multi-family, and franchise commercial projects, PASLEY COMMERCIAL INTERIORS delivers both impactful aesthetics and bottom-line results — because your space should work as hard as you do.
H.B. Pasley, Branding & Business Growth Advisor
616 N Tejon St
Colorado Springs, CO 80903
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